![]() ![]() Weaknesses: A weakness is an area of underperformance, where improvement is necessary if you want to grow. ![]() Strengths: A strength is any factor that provides you with a competitive advantage, such as superior quality in your products or exclusive access to certain resources. Identifying threats is one part of performing a SWOT analysis, which also analyzes the following: Businesses often have limited control over such factors, but they can create systems for managing them, should they arise. Threats in a SWOT analysis are external factors that may produce a negative impact on an organization. In this article, we discuss what SWOT analysis threats are, look at nine common threats in business and provide some tips to help you manage them. Recognizing threats is important because it can help you overcome potential business challenges. A SWOT analysis is a self-assessment technique that a business can use to identify its strengths, weaknesses, opportunities and threats.
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